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        The Global Consumer 2019

        10,000 consumers took part in our global survey to understand the global consumer behaviour trends key to retail strategy.

        Surveying 10,000 consumers across 10 international markets, The DWF & Retail Week Global Consumer Report 2019 provides retailers and consumer goods businesses with critical insight into changing sentiment across the world. 

        Key themes covered: 

        • How confident are consumers about their economic/political environment?
        • How is their disposable income and buying power impacting their purchasing decisions?
        • What are consumers going to spend their money on? What factors impact their decision making?
        • Buying behaviour - how are they influenced? How do they shop? How do they want things delivered?

        These questions are answered in the context of 10 key markets surveyed - indicating to readers what each jurisdiction's challenges and opportunities are for retailers. 

        Download your copy of The Global Consumer 2019 here >

        Download the report below


        Global Consumer 2019 Front Cover

        Methodology 

        The DWF and Retail Week Global Consumer 2019 report surveyed 1,000 consumers in each of the following jurisdictions: Australia, China, France, Germany, Italy, Kenya, the United Arab Emirates, the Republic of Ireland, the UK and the US. Research took place in October 2018.

        Key findings for the Australian market

        • 38% of Australians feel less confident about their ability to make major purchases, compared with just 17% who feel more confident and 44% who feel the same.
        • Respondents feel more negative than positive about the political (46% versus 12%) and economic situation (45% versus 13%).
        • Product quality (59%) and discounts (57%) are driving decision making for consumers, creating a balancing act for retailers.
        • In line with other markets, 18 to 24-year-olds are most optimistic, expecting to see an increase in diposable income at 44%. 
        • Online will see the biggest growth, but the youngest consumers will drive store sales, with 34% planning to increase their spend. 

        People

        Hilary Ross

        • Head of Retail, Food & Hospitality // Executive Partner (London)

        Matthew Smith

        • Partner // Head of Employment, Safety & Regulatory (Australia)

        Alexander Wheeler

        • Senior Associate

        Andrew Bautovich

        • Executive Partner (Melbourne)